Business & Marketing

This project-based leadership course develops student understanding and skills in such areas as communication skills, emotional intelligence, operations, and professional development. Students acquire an understanding and appreciation of the need for leadership skills. The capstone activity of the course is the implementation of a service-learning project. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. Formal reflection is an on-going component of the course. 

This project-based leadership course develops student understanding and skills in such areas as communication skills, emotional intelligence, operations, and professional development. Students acquire an understanding and appreciation of the need for leadership skills. The capstone activity of the course is the implementation of a service-learning project. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. Formal reflection is an ongoing component of the course. 

Prerequisites:

• Principles of Business
• Business Economics

This course is eligible for credit at Aims Community College through a concurrent enrollment agreement (MAR2016-Principles of Marketing- 3.0 Credits: Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.)

This 67.6 to 90 hour project- based business course furthers student understanding of management and management functions. Through individual and team activities, students make connections between management and business success. A significant portion of the Principles of Management course is also devoted to in-depth planning and preparations necessary for successful operation of the students' class business, to be actualized in the HSB capstone Business Strategies course. 

Prerequisites (successful completion):

• Principles of Business
• Business Economics
• Principles of Marketing
• Principles of Finance

*This course is eligible for credit at Aims Community College through a concurrent enrollment agreement (MAN226-Principles of Management-3.0 Credits: Provides an overview of the principles of management. Emphasis is on the primary functions of planning, organizing, staffing, leading and controlling with a balance between the behavioral and operational approaches.

Emphasizes public law, regulation of business, ethical considerations, and various relationships existing within society, government, and business. Specific attention is devoted to economic regulation, social regulation, regulation and laws impacting labor-management issues, and environmental concerns. Students develop an understanding of the role of law in social, political, and economic change. 

This project-based financial literacy course develops student understanding and skills in such areas as economic decision-making, time value of money, financial management, and types of investments. Students acquire an understanding and appreciation of the need for personal financial management and investing. To encourage immediate implementation of financial management skill, Wealth Management utilizes an on-going project for course delivery and reinforcement. The course content is sequenced for students to develop a full understanding of their role and responsibility in their financial future. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. 

Principles of Finance furthers student understanding of two specific business activities - accounting and finance - that were introduced in an earlier High School of Business course, Principles of Business. Through multiple projects, students make connections between accounting, with an emphasis on cash flow, and finance, with an emphasis on decision-making. Students acquire an understanding of financial statements, calculate financial ratios, and make business decisions based on their interpretation of those financial statements and ratios. In addition, students determine the impact of financial transactions on the accounting equation and examine business-financing options. 

Prerequisites:

• Principles of Business
• Business Economics
• Principles of Marketing

Business Strategies serves as the capstone course for the High School of Business program. Students employ their decision matrices to finalize marketing, financial, and management plans developed previously, incorporating them into a business plan for a non-profit organization. The non-profit venture is actualized during the course, requiring students to engage in risk assessment, strategic planning, and performance assessment. 

Prerequisites:

• Principles of Business
• Business Economics
• Principles of Marketing
• Principles of Finance
• Principles of Management

*This course is eligible for credit at Aims Community College through a concurrent enrollment agreement (MAN216-Small Business Management - 3.0 Credits: Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.)

Surveys the basic personal finance needs of most individuals and introduces the personal finance tools useful in planning and instituting a successful personal financial philosophy. The course emphasizes the basics of budgeting, buying, saving, borrowing, career planning, investing, retirement planning, estate planning, insurance, and income taxes.